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What’s A Reasonable Amount Of Time To Get Back To A Potential Client?

As a sales professional, what do you consider a reasonable amount of time to follow up with an email or phone message?  We are all very busy each and every day.  Not only do we have clients to serve and things that need getting done, we have family responsibilities as well.

Everyone is living very busy lives these days and we are always on the go. Dropping kids off, rushing to work, going to meetings and on and on.

So given that everyone is so busy all the time, what would be a reasonable amount of time to return a call or email?

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