Tag Archives: value proposition

RECM 010 : How To Work With Buyers

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Working with Buyers is a very important aspect of home selling.  Often the first clients we have as a REALTOR® are Buyers.  It is very important to know how to start a conversation and to push for an appointment.

In this session I’ll be sharing techniques for meeting new buyers as well as pushing for an appointment in your office.  I share a great idea for creating an outstanding Value Proposition for new potential clients.  I also cover how to get the Buyer Representation Agreement signed.  You definitely want to get your Buyers under contract early.

You can read an earlier post I made on Buyers HERE

I also mention about switching every conversation to a Real Estate conversation as fast as you can using an Elevator Speech.  You can read how to create an elevator speech HERE

 

In the quick tip I mention an App I’m currently using to make sure I get certain activities done each day.  The App is call LIFT and can be found here lift.do

Keeping on track with your most important daily items is crucial for growing your business and creating client relationships.  By using Lift to help you with daily reminders and encouragement, you can really make a big difference in your Real Estate Career.

All the best!

Marty

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RECM 009 : Value Proposition And How To Differentiate Yourself From Every Other REALTOR®

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I have been giving small presentations on Value Proposition lately and I’m trying to get REALTORS® to view their Value proposition in different ways.  By adding more Value we differentiate ourselves and our ability to serve others.  When 2 Agents have no differentiating factors, the end result will default to Price.

By competing only on price, this forces the REALTOR® to take less money for their hard work and starts an Agent down a path that often leads to far less income and lots of frustration and resentment.  They work hard to generate the leads but end up taking far less money then the top Agents in the area.  The top Agents may do less transactions but put far more profit in their pockets by year end.

Understanding your value proposition and how to add to it will ensure that you command top dollar for your work and will work for you when negotiating your commissions.

In the Quick Tip I talked about a great website that I heard about from Pat Flynn, over at smartpassiveincome for converting articles that you want to read to mp3 format.  You can then listen to the article in your car or on your iPod or phone.  The website is Sound Gecko and can be found here…

http://soundgecko.com/

 

All the best!

Marty

Please subscribe below to the podcast to get automatic updates for your device:

Click Here to Subscribe Via iTunes

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A Helpful Open House Idea To Get You More Clients For Your Database

It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible.  Hopefully someone comes in off the street and purchases the home.  But the reality is that this is not very often the case.  In fact less than 3% of homes are sold because of an open house.

Real estate agents mainly do open houses to generate leads for themselves.  Usually they find unrepresented Buyers and Sellers who are looking for a home or are thinking about selling their home.

Continue reading A Helpful Open House Idea To Get You More Clients For Your Database

Are You A Strong Or Weak Real Estate Agent?

I walk our neighbourhood 3 or 4 nights a weak with my wife and we have been noticing more and more that there are a lot of Sold signs everywhere.  This makes me happy to know that the Agents were successful in helping families realize their goal of getting their home sold quickly and with little disruption to their every day lives.

The striking  thing was, that many of the homes that were still for sale, were listed with unknown brands or discount brokers. These homes were still left for sale 30 or 60 days after the sign went up.  What causes this?  Why are the larger well branded companies getting the house sold yet smaller or discount companies are not as successful.

Continue reading Are You A Strong Or Weak Real Estate Agent?

What is your Value Proposition as a Real Estate Agent?

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Often you hear Real Estate Agents talking about giving it 100%.  Or doing the extra 10%, but what does it really mean?  Well in sales, it can mean as much as getting the deal and getting paid.  I often talk to our agents about Value Proposition.  What value are you offering your clients that sets you apart from your competitors?  Why is it so great to work with you?  What is it that you are doing differently that allows you to charge what you do and why do you consistently get people to pay you?

A value proposition is simply this…

Continue reading What is your Value Proposition as a Real Estate Agent?

Don’t think the Brand name is important when choosing a real estate broker to sign up with? Well think again!

I meet with countless new agents just starting out and many dismiss the brand name when they are choosing a real estate brokerage.  They look at training and the size of the office.  If the people there are friendly, etc.  While those things are important (training and support are very important), don’t discount the power of your brand.

brandingIf lead generation is your top priority for survival, because without leads you have no clients and no business, then wouldn’t the brand have something to do with lead generation?  Think about it, what is brand?  It’s a familiarization with a product or name. When we are familiar with something a certain amount of trust is built up.  We lean to that product or service more than the no name brand.

Continue reading Don’t think the Brand name is important when choosing a real estate broker to sign up with? Well think again!