It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible. Hopefully someone comes in off the street and purchases the home. But the reality is that this is not very often the case. In fact less than 3% of homes are sold because of an open house.
Real estate agents mainly do open houses to generate leads for themselves. Usually they find unrepresented Buyers and Sellers who are looking for a home or are thinking about selling their home.
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Tagged as:
adding to your database,
brochure,
database contact,
flyer,
lead generation,
open house,
value proposition
I walk our neighbourhood 3 or 4 nights a weak with my wife and we have been noticing more and more that there are a lot of Sold signs everywhere. This makes me happy to know that the Agents were successful in helping families realize their goal of getting their home sold quickly and with little disruption to their every day lives.
The striking thing was, that many of the homes that were still for sale, were listed with unknown brands or discount brokers. These homes were still left for sale 30 or 60 days after the sign went up. What causes this? Why are the larger well branded companies getting the house sold yet smaller or discount companies are not as successful.
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Tagged as:
commission objection handling,
Real Estate Brand,
real estate training,
value proposition
Often you hear Real Estate Agents talking about giving it 100%. Or doing the extra 10%, but what does it really mean? Well in sales, it can mean as much as getting the deal and getting paid. I often talk to our agents about Value Proposition. What value are you offering your clients that sets you apart from your competitors? Why is it so great to work with you? What is it that you are doing differently that allows you to charge what you do and why do you consistently get people to pay you?
A value proposition is simply this…
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Tagged as:
online real estate training,
real estate training,
realtor training,
realtor value proposition,
value proposition
I meet with countless new agents just starting out and many dismiss the brand name when they are choosing a real estate brokerage. They look at training and the size of the office. If the people there are friendly, etc. While those things are important (training and support are very important), don’t discount the power of your brand.
If lead generation is your top priority for survival, because without leads you have no clients and no business, then wouldn’t the brand have something to do with lead generation? Think about it, what is brand? It’s a familiarization with a product or name. When we are familiar with something a certain amount of trust is built up. We lean to that product or service more than the no name brand.
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Tagged as:
real estate branding,
realtor branding,
value proposition
It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible. Hopefully someone comes in off the street and purchases the home. But the reality is that this is not very often the case. In fact less than 3% of homes are sold because of an open house.
