It’s likely you’ve heard a seller say, “Another agent said they’d list it higher.” Unfortunately, in our industry there are agents who, desperate to get the listing, agree to a seller’s pie-in-the-sky price knowing full well that the market will beat the seller down until they’re forced to lower their price.
Fortunately, in our industry there are many more real estate agents like you, who have the expertise and integrity to price a house based on what the market is doing, not on what the seller wants to get for their home. When you advise the potential client of your recommended listing price and they say, “Another agent said they’d list it higher,” use the Two of Clubs dialogue from my Magic Words That Remove Resistance.
Watch this video from my Magic Words Dojo to see how this language positions you as an agent of integrity, and the one who is best equipped to help the seller make their dreams come true: http://www.magicwordsthatmakeyoumoney.com/ Joe Stumpf’s Magic Words
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