Every REALTOR® needs to utilize their database to the fullest extent to ensure a steady stream of quality leads every month to guarantee survival in Real Estate. It’s much easier to survive in Real Estate when you are not chasing down every potential lead that comes along, only to find out that the customer is not serious or not ready to buy/sell.
Referral leads are always considered the highest quality when compared to other types of leads such as internet leads or calls from paper advertising. Having someone call you up and mention that one of your clients told them to call you, is a great phone call to receive. Trust has already been established by your client. This should help immensely when working with a potential consumer.