I meet with countless new agents just starting out and many dismiss the brand name when they are choosing a real estate brokerage. They look at training and the size of the office. If the people there are friendly, etc. While those things are important (training and support are very important), don’t discount the power of your brand.
If lead generation is your top priority for survival, because without leads you have no clients and no business, then wouldn’t the brand have something to do with lead generation? Think about it, what is brand? It’s a familiarization with a product or name. When we are familiar with something a certain amount of trust is built up. We lean to that product or service more than the no name brand.