real estate training

As a sales professional, what do you consider a reasonable amount of time to follow up with an email or phone message?  We are all very busy each and every day.  Not only do we have clients to serve and things that need getting done, we have family responsibilities as well.

Everyone is living very busy lives these days and we are always on the go. Dropping kids off, rushing to work, going to meetings and on and on.

So given that everyone is so busy all the time, what would be a reasonable amount of time to return a call or email?

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I walk our neighbourhood 3 or 4 nights a weak with my wife and we have been noticing more and more that there are a lot of Sold signs everywhere.  This makes me happy to know that the Agents were successful in helping families realize their goal of getting their home sold quickly and with little disruption to their every day lives.

The striking  thing was, that many of the homes that were still for sale, were listed with unknown brands or discount brokers. These homes were still left for sale 30 or 60 days after the sign went up.  What causes this?  Why are the larger well branded companies getting the house sold yet smaller or discount companies are not as successful.

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Personally, I think Golf is the most difficult and challenging sport there is to play. No matter what, you never get it perfect and just when you hit that fantastic shot to bring you back again, well, you lose your game.

I am not a great golfer, in fact I wouldn’t even consider myself a good golfer but I do enjoy the game. I enjoy the personal challenge. The fact that, no matter what, I will never be perfect and that this game will challenge me mentally and physically every step of the way. I actually feel the same way about selling real estate.

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iStock_000009261423XSmallOne of the best ways of meeting new clients is by doing open houses.  New and experienced agents do them every week in the hopes of gaining one or more clients.  This is one of the easiest and most inexpensive lead generation techniques for a REALTOR®.

Often, I hear Real Estate Agents complaining they get very few people through their open houses, that they wasted their time and could have been spending time with their friends or family.  Wouldn’t it be great if every time we did an open house, many people turned up to see it?

Here are 3 ways you can increase traffic each and every time you do an open house.

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iStock_000004817114XSmallJust showing up for Work Every day, sounds like a no-brainer doesn’t it. But, how many can actually say that they always show up for work, ready to work!

Setting an example is not the main means of influencing others; it is the only means.

– Albert Einstein
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As I mentioned in previous posts, that first impression is important. “You never get a chance to make a first impression”. If we remember this in all of our dealings we won’t go wrong. It is said that people form opinions of you within the first three seconds of meeting you. Learn how to make the best impression possible.

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Often you hear Real Estate Agents talking about giving it 100%.  Or doing the extra 10%, but what does it really mean?  Well in sales, it can mean as much as getting the deal and getting paid.  I often talk to our agents about Value Proposition.  What value are you offering your clients that sets you apart from your competitors?  Why is it so great to work with you?  What is it that you are doing differently that allows you to charge what you do and why do you consistently get people to pay you?

A value proposition is simply this…

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Walter-Schneider-and-Ken-Goodfellow-150x150I had started to work on this Blog Posting prior to attending a meeting at Re/Max Ontario-Atlantic Canada Inc. Head Office in Toronto. While there, I was fortunate to have the opportunity to listen to one of the founders, Walter Schneider being interviewed by Coach Ken Goodfellow.

It was amazing for me to hear him repeat the words that I had used in my previous post “Selling is a Contact Sport”. We need to get out there and create value.

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