Tag Archives: real estate branding

Don’t think the Brand name is important when choosing a real estate broker to sign up with? Well think again!

I meet with countless new agents just starting out and many dismiss the brand name when they are choosing a real estate brokerage.  They look at training and the size of the office.  If the people there are friendly, etc.  While those things are important (training and support are very important), don’t discount the power of your brand.

brandingIf lead generation is your top priority for survival, because without leads you have no clients and no business, then wouldn’t the brand have something to do with lead generation?  Think about it, what is brand?  It’s a familiarization with a product or name. When we are familiar with something a certain amount of trust is built up.  We lean to that product or service more than the no name brand.

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The 3 most important things you want to know when choosing a Real Estate Broker.

Brokers provide lots and lots of things that will help you launch your real estate career.  They provide a place to hang your hat, people to answer the phones for you, furniture and an office.  They may even provide a website for you and have advertising that you can be a part of.  And while these may all be very important, I believe these are the 3 critical things you should compare to help ignite your real estate career and rocket you to earning large amounts of commission while starting a very stable business.

Continue reading The 3 most important things you want to know when choosing a Real Estate Broker.