Tag Archives: Real Estate Brand

Are You A Strong Or Weak Real Estate Agent?

I walk our neighbourhood 3 or 4 nights a weak with my wife and we have been noticing more and more that there are a lot of Sold signs everywhere.  This makes me happy to know that the Agents were successful in helping families realize their goal of getting their home sold quickly and with little disruption to their every day lives.

The striking  thing was, that many of the homes that were still for sale, were listed with unknown brands or discount brokers. These homes were still left for sale 30 or 60 days after the sign went up.  What causes this?  Why are the larger well branded companies getting the house sold yet smaller or discount companies are not as successful.

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Enlarge Your Real Estate Brand And Make It Easier For Potential Customers To Find You!

Let’s face it, customers searching for homes via the computer continues to climb.  I have heard numbers as high as 97% of all homes searches start online.  That is truly a remarkable number.  Yet most REALTORS® continue to lag way behind, when it comes to this type of Online Marketing.

What this means is, as we forge ahead in to the future, opportunities will continue to be lost by Real Estate Agents as more and more people engage in online home searches.  We need to figure out how to engage potential real estate clients wherever they are online.  We need to expand our Brand!

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