Many times when taking a new Listing the Sellers ask us if we could just “try” their unrealistic price for a week. Ultimately this is what we do just to appease the Sellers. I mean honestly, what harm could it do? We haven’t even loaded the home on the MLS. We haven’t taken any pictures either. Our marketing plan hasn’t been implemented, so we may as well let them have their price for now. After all, it’s only a week.
When doing a Listing Presentation, it is very important that we show our Value. One of the best ways to do this is by including our stats. By including our stats, it’s like giving a report card to the Vendor of how we perform in Real Estate.
Most agents provide a marketing plan to the seller, but rarely include their current stats. Including your sales stats can be the big differentiating factor that gets you the listing over another REALTOR®.
Here are the stats and how to provide them…