In Session 23, I talk about the much needed systems an Agent puts in place to make sure leads and potential business don’t slip through the cracks. Having systems on autopilot is a must to ensure a successful business for now, and far into the future.
Every REALTOR® needs to utilize their database to the fullest extent to ensure a steady stream of quality leads every month to guarantee survival in Real Estate. It’s much easier to survive in Real Estate when you are not chasing down every potential lead that comes along, only to find out that the customer is not serious or not ready to buy/sell.
Referral leads are always considered the highest quality when compared to other types of leads such as internet leads or calls from paper advertising. Having someone call you up and mention that one of your clients told them to call you, is a great phone call to receive. Trust has already been established by your client. This should help immensely when working with a potential consumer.
Each month I watch the top real estate producers in my firm generate profitable commissions with very little effort. The leads come in consistently each and every month. Generating these leads over and over again doesn’t take that much time, if you get a system in place and work it every day. It all starts with your contact database (your list of relationships).