Social Networking

Let’s face it, customers searching for homes via the computer continues to climb.  I have heard numbers as high as 97% of all homes searches start online.  That is truly a remarkable number.  Yet most REALTORS® continue to lag way behind, when it comes to this type of Online Marketing.

What this means is, as we forge ahead in to the future, opportunities will continue to be lost by Real Estate Agents as more and more people engage in online home searches.  We need to figure out how to engage potential real estate clients wherever they are online.  We need to expand our Brand!

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happy businessmanMost successful Real Estate Agents are the ones that do daily lead generation.  Whether they are on the phone or out there in the field, lead generation is paramount for a REALTORS® success.

By devoting just 1 hour per day to lead generation, can put you at the top of your company’s sales stats, and keep you there consistently.  Over a month’s time, that constant focus on lead generation will  quickly add up.

The key is that it has to be done every day.   You cannot expect to get Top Producer results by working at lead generation part time.  It has to be done daily.  If you want to have a rewarding real estate career, then this is a must.

Here are 3 of the best lead generation techniques you can use to keep the push on and keep those leads coming in.

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As I mentioned in previous posts, that first impression is important. “You never get a chance to make a first impression”. If we remember this in all of our dealings we won’t go wrong. It is said that people form opinions of you within the first three seconds of meeting you. Learn how to make the best impression possible.

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Walter-Schneider-and-Ken-Goodfellow-150x150I had started to work on this Blog Posting prior to attending a meeting at Re/Max Ontario-Atlantic Canada Inc. Head Office in Toronto. While there, I was fortunate to have the opportunity to listen to one of the founders, Walter Schneider being interviewed by Coach Ken Goodfellow.

It was amazing for me to hear him repeat the words that I had used in my previous post “Selling is a Contact Sport”. We need to get out there and create value.

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elevatorIt’s often said that you have one chance at a first impression.  Well the same is true in business.  Many times Realtors® have told me that they didn’t know how to move a conversation along without sounding pushy or it sounding too much like a sales pitch.  Well here is a quick tip that may help you out.

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