Let’s face it, customers searching for homes via the computer continues to climb. I have heard numbers as high as 97% of all homes searches start online. That is truly a remarkable number. Yet most REALTORS® continue to lag way behind, when it comes to this type of Online Marketing.
What this means is, as we forge ahead in to the future, opportunities will continue to be lost by Real Estate Agents as more and more people engage in online home searches. We need to figure out how to engage potential real estate clients wherever they are online. We need to expand our Brand!