Many times when taking a new Listing the Sellers ask us if we could just “try” their unrealistic price for a week. Ultimately this is what we do just to appease the Sellers. I mean honestly, what harm could it do? We haven’t even loaded the home on the MLS. We haven’t taken any pictures either. Our marketing plan hasn’t been implemented, so we may as well let them have their price for now. After all, it’s only a week.
When doing a Listing Presentation, it is very important that we show our Value. One of the best ways to do this is by including our stats. By including our stats, it’s like giving a report card to the Vendor of how we perform in Real Estate.
Most agents provide a marketing plan to the seller, but rarely include their current stats. Including your sales stats can be the big differentiating factor that gets you the listing over another REALTOR®.
Here are the stats and how to provide them…
I walk our neighbourhood 3 or 4 nights a weak with my wife and we have been noticing more and more that there are a lot of Sold signs everywhere. This makes me happy to know that the Agents were successful in helping families realize their goal of getting their home sold quickly and with little disruption to their every day lives.
The striking thing was, that many of the homes that were still for sale, were listed with unknown brands or discount brokers. These homes were still left for sale 30 or 60 days after the sign went up. What causes this? Why are the larger well branded companies getting the house sold yet smaller or discount companies are not as successful.
On our way back from our recent trip to England, something occurred to me that happens everyday in a REALTORS® life. While we were taxiing to our take off position in line, the Pilot mentioned on the speaker that we were waiting in line, and that it shouldn’t be more than 10 minutes until take off.
As I listened to this message I was put at ease from my anxiety of flying knowing, we would soon be on our way. As I glanced at my watch about 12 minutes later I noticed we still hadn’t moved at all. Now as minute after minute ticked by, I felt my anxiety climbing. First 10 minutes, then 20 minutes and still no update!
There is nothing worse then heading on a Listing appointment, unprepared.
This can be avoided easily by making a simple Pre-List phone call. This makes you look very professional and ensures you have a better chance of getting the listing. In times like this where competition between agents is so high, we need to make sure we cover all the bases with our listing appointments.
Here are 3 reasons why the Pre-List phone call is so Important!
I heard something this week that got me thinking. Everyone is out there working very hard and hopefully doing the best that they can. But is that enough? What if we could do better? What if we could look at our Real Estate Business as a whole and find ways to improve? By improve I am referring to the customer service we are providing to our clients.
After visiting a conference earlier this week I heard the speaker talk about the clients experience.
These were the 3 scenarios he mentioned and why you should try your best not to achieve them.
There are many sayings you will hear often during your Real Estate Career. One of the most popular sayings is “LIST TO LAST”. When people mention this, what they are referring to is the idea of concentrating more of your business on the Listing side instead of working more with Buyers.
The reason is simple really. By concentrating your business on the listing side provides more opportunities for more business and more chances to help more people get moved.
If we look at the following scenario you will see the difference and why this makes sense.
Understandably, they are pretty upset over this and don’t know what they did wrong not to keep the clients loyalty.