In Session 23, I talk about the much needed systems an Agent puts in place to make sure leads and potential business don’t slip through the cracks. Having systems on autopilot is a must to ensure a successful business for now, and far into the future.
Many REALTORS® understand the painful realities of peaks and valleys in their commissions. Collecting a commission this month and going without next month, only to collect another commission the month after that. I fell into this trap a few times in my career!
A lot of this can be avoided by concentrating on your book of business!
It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible. Hopefully someone comes in off the street and purchases the home. But the reality is that this is not very often the case. In fact less than 3% of homes are sold because of an open house.
Real estate agents mainly do open houses to generate leads for themselves. Usually they find unrepresented Buyers and Sellers who are looking for a home or are thinking about selling their home.
One of the toughest aspects of being a Real Estate Agent is, always having to look for new people to work with. Adding potential people to your database should be an ongoing process. A great goal is to try to add one person per day to your database. But what if there was a way to add 30 – 50 at one time?
I have taught this technique a few times and the Agents that have used it have seen outstanding results.
A REALTOR® that works from a strong Database knows that Referral business is the best lead generation going. With referral business, the trust is already built in. You are being recommended from someone who trusts you and has likely done business with you in the past.
Understandably, they are pretty upset over this and don’t know what they did wrong not to keep the clients loyalty.
Every year at this time, I have many of my Agents come to see me about generating leads. Usually over the Christmas month’s it gets quite slow and our Agents are looking to get busy again. Continue reading How to attack your REALTOR® database and get it working for you!
Most successful Real Estate Agents are the ones that do daily lead generation. Whether they are on the phone or out there in the field, lead generation is paramount for a REALTORS® success.
By devoting just 1 hour per day to lead generation, can put you at the top of your company’s sales stats, and keep you there consistently. Over a month’s time, that constant focus on lead generation will quickly add up.
The key is that it has to be done every day. You cannot expect to get Top Producer results by working at lead generation part time. It has to be done daily. If you want to have a rewarding real estate career, then this is a must.
Here are 3 of the best lead generation techniques you can use to keep the push on and keep those leads coming in.