Realtor Database

It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible.  Hopefully someone comes in off the street and purchases the home.  But the reality is that this is not very often the case.  In fact less than 3% of homes are sold because of an open house.

Real estate agents mainly do open houses to generate leads for themselves.  Usually they find unrepresented Buyers and Sellers who are looking for a home or are thinking about selling their home.

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One of the toughest aspects of being a Real Estate Agent is, always having to look for new people to work with.  Adding potential people to your database should be an ongoing process.  A great goal is to try to add one person per day to your database.  But what if there was a way to add 30 – 50 at one time?

I have taught this technique a few times and the Agents that have used it have seen outstanding results.

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A REALTOR® that works from a strong Database knows that Referral business is the best lead generation going.  With referral business, the trust is already built in.  You are being recommended from someone who trusts you and has likely done business with you in the past.Ask For Referrals

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REALTOR® ListingMany times I will over hear one of my Real Estate Agents complaining to a colleague about a past client listing their home with another REALTOR®.

 

Understandably, they are pretty upset over this and don’t know what they did wrong not to keep the clients loyalty.

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Every year at this time, I have many of my Agents come to see me about generating leads.  Usually over the Christmas month’s it gets quite slow and our Agents are looking to get busy again. [click to continue…]

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happy businessmanMost successful Real Estate Agents are the ones that do daily lead generation.  Whether they are on the phone or out there in the field, lead generation is paramount for a REALTORS® success.

By devoting just 1 hour per day to lead generation, can put you at the top of your company’s sales stats, and keep you there consistently.  Over a month’s time, that constant focus on lead generation will  quickly add up.

The key is that it has to be done every day.   You cannot expect to get Top Producer results by working at lead generation part time.  It has to be done daily.  If you want to have a rewarding real estate career, then this is a must.

Here are 3 of the best lead generation techniques you can use to keep the push on and keep those leads coming in.

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Port DoverThe town of Port Dover is expecting 100000 motorcyclists today for its 50th Friday the 13th gathering.

Today is Friday the 13th which I completely forgot about to be totally honest.  But I got a quick reminder about 5 minutes into my hour drive to work this morning.  The roads and highways are filled with motorcycles which reminded me that every Friday the 13th, they all converge without fail on a very small town called Port Dover.

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Every REALTOR® needs to utilize their database to the fullest extent to ensure a steady stream of quality leads every month to guarantee survival in Real Estate.  It’s much easier to survive in Real Estate when you are not chasing down every potential lead that comes along, only to find out that the customer is not serious or not ready to buy/sell.

Referral leads are always considered the highest quality when compared to other types of leads such as internet leads or calls from paper advertising.  Having someone call you up and mention that one of your clients told them to call you, is a great phone call to receive.  Trust has already been established by your client.  This should help immensely when working with a potential consumer.

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