Let’s face it, customers searching for homes via the computer continues to climb. I have heard numbers as high as 97% of all homes searches start online. That is truly a remarkable number. Yet most REALTORS® continue to lag way behind, when it comes to this type of Online Marketing.
What this means is, as we forge ahead in to the future, opportunities will continue to be lost by Real Estate
Agents as more and more people engage in online home searches. We need to figure out how to engage potential real estate clients wherever they are online. We need to expand our Brand!
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Tagged as:
marketing platforms,
Pull Marketing,
Real Estate Brand,
real estate career,
Real Estate Marketing,
Social Marketing
For the longest time now Real Estate Agents have come into the industry and tried to eke out a living by chasing every opportunity that presents itself. They are willing to drive long distances and work crazy hours just for a chance to earn a commission.
They will try to make themselves available to anyone and everyone. Which in turn spreads them quite thin.
What if there was a way to have people come to you? To close the door on all types of Real Estate and concentrate on one particular type. To have them call you because you are considered an authority in one type of Real Estate? To create a Niche Market!
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Tagged as:
real estate niche,
real estate niche market,
realtor niche market
