Category Archives: Open House

A Helpful Open House Idea To Get You More Clients For Your Database

It’s very common that we as REALTORS® hold open houses for our clients to get the home as much exposure as possible.  Hopefully someone comes in off the street and purchases the home.  But the reality is that this is not very often the case.  In fact less than 3% of homes are sold because of an open house.

Real estate agents mainly do open houses to generate leads for themselves.  Usually they find unrepresented Buyers and Sellers who are looking for a home or are thinking about selling their home.

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3 tips to increasing your REALTOR® open house traffic

iStock_000009261423XSmallOne of the best ways of meeting new clients is by doing open houses.  New and experienced agents do them every week in the hopes of gaining one or more clients.  This is one of the easiest and most inexpensive lead generation techniques for a REALTOR®.

Often, I hear Real Estate Agents complaining they get very few people through their open houses, that they wasted their time and could have been spending time with their friends or family.  Wouldn’t it be great if every time we did an open house, many people turned up to see it?

Here are 3 ways you can increase traffic each and every time you do an open house.

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What is your Value Proposition as a Real Estate Agent?

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Often you hear Real Estate Agents talking about giving it 100%.  Or doing the extra 10%, but what does it really mean?  Well in sales, it can mean as much as getting the deal and getting paid.  I often talk to our agents about Value Proposition.  What value are you offering your clients that sets you apart from your competitors?  Why is it so great to work with you?  What is it that you are doing differently that allows you to charge what you do and why do you consistently get people to pay you?

A value proposition is simply this…

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